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1

Analytical challenges in customer acquisition

Behram J. Hansotia, Paul Wang

Journal:

Journal of Interactive Marketing

Year:

1997

Language:

english

File:

PDF, 217 KB

english, 1997

2

Incremental value modeling

Behram Hansotia, Brad Rukstales

Journal:

Journal of Interactive Marketing

Year:

2002

Language:

english

File:

PDF, 158 KB

english, 2002

3

Sample size and design of experiment issues in testing offers

Behram J. Hansotia

Journal:

Journal of Direct Marketing

Year:

1990

Language:

english

File:

PDF, 769 KB

english, 1990

4

INDUSTRIAL MARKET STRUCTURE ANALYSIS IN A MAJOR MULTINATIONAL CORPORATION

Shaikh, Muzaffar A., Hansotia, Behram J.

Journal:

International Marketing Review

Year:

1985

Language:

english

File:

PDF, 818 KB

english, 1985

5

Determination of panel sizes in designed experiments

Behram J. Hansotia

Journal:

Journal of Direct Marketing

Year:

1992

Language:

english

File:

PDF, 677 KB

english, 1992

6

Inquiry management: contact decision rules

Behram J. Hansotia

Journal:

Journal of Direct Marketing

Year:

1995

Language:

english

File:

PDF, 803 KB

english, 1995

7

Stochastic linear programs with simple recourse: The equivalent deterministic convex program for the normal, exponential, and erlang cases

Behram J. Hansotia

Journal:

Naval Research Logistics (NRL)

Year:

1980

Language:

english

File:

PDF, 579 KB

english, 1980

8

Marketing by objectives: Using segmentation based on purchase timing to enhance customer equity

Hansotia, Behram

Journal:

Journal of Direct Data and Digital Marketing Practice

Year:

2009

Language:

english

File:

PDF, 124 KB

english, 2009

9

Customer metrics and organisational alignment for maximising customer equity

Hansotia, Behram

Journal:

Journal of Database Marketing & Customer Strategy Management

Year:

2004

Language:

english

File:

PDF, 217 KB

english, 2004

10

Issues and challenges in estimating customer equity

Behram Hansotia

Journal:

Journal of Direct Data and Digital Marketing Practice

Year:

2006

Language:

english

File:

PDF, 178 KB

english, 2006

11

Bridging the research gap between marketing academics and practitioners

Behram J Hansotia

Journal:

Journal of Database Marketing & Customer Strategy Management

Year:

2003

Language:

english

File:

PDF, 210 KB

english, 2003

12

Minimization of drilling costs: A closed-form solution

Muzaffar A. Shaikh, Behram J. Hansotia

Journal:

Computers & Industrial Engineering

Year:

1992

Language:

english

File:

PDF, 186 KB

english, 1992

13

STOCHASTIC LINEAR PROGRAMMING WITH RECOURSE: A TUTORIAL

Behram J. Hansotia

Journal:

Decision Sciences

Year:

1980

Language:

english

File:

PDF, 965 KB

english, 1980

14

Managing telemarketing contacts

Behram J. Hansotia

Journal:

Journal of Direct Marketing

Year:

1988

Language:

english

File:

PDF, 950 KB

english, 1988

15

A multi-attribute approach to understanding shopping behavior

Ronald L. Vaughn, Behram J. Hansotia

Journal:

Journal of the Academy of Marketing Science

Year:

1977

Language:

english

File:

PDF, 534 KB

english, 1977

16

A New Logit Model for Decision Making and Its Application

Oṡman Coskunoḡlu, Behram J. Hansotia and Muzaffar A. Shaikh

Journal:

Journal of the Operational Research Society

Year:

1985

Language:

english

File:

PDF, 237 KB

english, 1985

17

Company activities for managing customer equity

Hansotia, Behram

Journal:

Journal of Database Marketing & Customer Strategy Management

Year:

2004

Language:

english

File:

PDF, 211 KB

english, 2004

18

Letter to the Editor

Behram J. Hansotia

Journal:

Year:

1981

Language:

english

File:

PDF, 324 KB

english, 1981

19

Some Special Cases of Stochastic Programs with Recourse

Behram Hansotia

Journal:

Operations Research

Year:

1977

Language:

english

File:

PDF, 210 KB

english, 1977

20

Technical Note—Some Special Cases of Stochastic Programs with Recourse

Hansotia, Behram

Journal:

Operations Research

Year:

1977

Language:

english

File:

PDF, 136 KB

english, 1977